One customer data
to rule them all
THE VISION - ONE BARONA
Barona — the Nordic specialist in work, learning and wellbeing services — set out to future‑proof its entire sales engine. The new “One Barona” strategy called for tearing down silos, sharing processes across business units and building a customer‑centric sales model where humans and digital tools collaborate seamlessly. To realise that ambition Barona needed a CRM platform that could absorb rapid change, integrate effortlessly with Microsoft’s productivity stack and stay ready for “unknown‑yet‑inevitable” needs in the years ahead.
The impact
RADICAL SPEED‑TO‑VALUE – Decision to switch CRM was made in May 2024; a working first release went live by November.
UNIFIED SALES PLAYBOOK – Cross‑department processes were redesigned and embedded in the new system, eliminating the legacy of highly customised, siloed tooling.
BUILT‑IN ADAPTABILITY – Microsoft Dynamics now provides a flexible foundation so that as Barona’s “man‑and‑machine” sales model evolves, the tech stack can evolve with it.
CULTURAL FIT & MOMENTUM – A project rhythm that mirrored Barona’s “get‑things‑done” culture kept stakeholders engaged and issues resolved in real time.
THE BOFOR IMPACT
Strategy‑driven discovery –Bofor began by mapping Barona’s full sales lifecycle, KPIs and future growth bets before touching any technology.
Holistic interview process – Deep‑dive sessions with sales, IT and leadership surfaced pain‑points, integration constraints and “wish‑list” capabilities, ensuring the redesign solved root problems.
Tailored over templated – Rather than force‑fit an out‑of‑the‑box CRM, Bofor moulded Microsoft Dynamics around Barona’s re‑imagined sales process, not the other way around.
Agile execution & straight‑talk – From handshake to kickoff in one week, a clear plan/budget, and a culture of candid problem‑solving that Barona describes as “delightfully uncomplicated.
KEY SERVICES
Transformation
Advisory
Sales
Customer service
TANGIBLE OUTCOMES
OUTCOME
What it means for Barona
ACCELERATED TIME-TO-VALUE
From the decision to change CRM in May 2024 to a working first release by November 2024— value delivered in just 6 months.
UNIFIED SALES PLAYBOOK
Common, cross-department sales processes are now built directly into Microsoft Dynamics, eliminating highly-customised, siloed tools.
BUILT-IN ADAPTABILITY
A flexible Microsoft Dynamics foundation that can evolve with Barona’s “man-and-machine” sales model and future, “unknown-yet-inevitable” needs.
SINGLE SOURCE OF TRUTH One CRM integrates seamlessly with Microsoft’s productivity stack, giving every business unit the same, customer-centric data and workflows.
LOWER OPERATIONAL OVERHEAD →
Legacy customisations are gone, reducing maintenance effort and cost while freeing IT to focus on innovation.
BOTTOM LINE
With Bofor as a strategic partner, Barona now operates a modern, scalable sales engine that delivers value in months, unifies teams around a single playbook, and stays ready for whatever comes next—turning the “One Barona” vision into a sustainable competitive advantage.
