INDEPENDENT CONTENT CREATOR IS A HAPPY CUSTOMER

When our customers see ready digital content that drives their message, that’s when data turns into happiness. But what makes them absolutely blissful is when they learn to create the content themselves. ”Everyone can make things complicated, but it takes real professionals to make things simple. And there are absolutely no excuses not to have fabulous looking newsletters anymore”, says Marie Talibudeen, Bofor’s new Marketing Manager.

IT’S BETTER TO KNOW THAN NEED

”Our approach is all about making our customers grow both as businesses and as people. Businesses thrive and people shine when they learn new stuff. For too long digital solutions have been sold like cake, it’s time to teach businesses to do the baking for themselves. With our knowhow and solutions, daily content creation becomes a breeze for our customer and the results look absolutely fabulous. It’s really rewarding to see people become independent in content creation. I guess our job is to make ourselves useless”, Marie laughs.

SPEAK THE LANGUAGE THAT MAKES YOU UNDERSTOOD

“Overcomplication begins with language, and I think digital data agencies in general are guilty of using their own language that can make the customer feel inadequate. This is simply bad behavior and bad for business too”, Marie states. But good communication doesn’t stop at the terms and concepts you use. “What really makes customers happy is understanding them and communicating the benefits we can make for their business in terms they are familiar with. This deepens the customer relationship. When you can ask your customer, what do they want or need to be successful it makes serving your customer so much easier”, Marie sums.

READY FOR INDEPENDENCE?

So how is it with the content creation in your company? Are you sending magnificient looking responsive newsletters that create leads for your sales team? Customer Voice Surveys? Marketing Forms? The good news is that
with today’s best tech it’s super easy. “And never underestimate the importance of good looks. Good looking material makes you feel good, and choice are made largely based on feelings”, Marie reminds.

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