Connecting the distracted customer and product data to one holistic sales, marketing and customer service process
RAMIRENT´S VISION OF A HOLISTIC SALES AND CUSTOMER SERVICE PROCESS
"We envision a future where every customer interaction is personalized, efficient, and value-adding — enabled by a deep understanding of our customers’ diverse needs. By combining data-driven segmentation, digital innovation, and localized service excellence, Ramirent will set a new standard for proactive and reliable equipment rental experiences across the industry."
Transition from distracted business processes to one unified sales, marketing and customer service process.
With the implementation of a unified CRM, marketing, and customer service platform developed by Bofor, Ramirent has transitioned from fragmented legacy systems to a unified, Microsoft-based "one-customer-view" platform — enabling smarter, faster, and more personalized customer engagement. This transformation has delivered measurable improvements across the business:
- SALES EFFICIENCY INCREASED by up to 15–20%, as sales teams gained real-time access to customer insights, rental history, and pipeline visibility across regions.
- MARKETING ROI IMPROVED SIGNIFICANTLY, with more targeted campaigns driven by segmentation, behavioral data, and lead scoring.
- CUSTOMER RETENTION INCREASED, as proactive service and personalized offers became standard practice.
- SYSTEM CONSOLIDATION LED TO REDUCED IT OVERHEAD and complexity, with several disconnected systems replaced by a single D365 integrated platform.
By empowering every customer-facing function with shared, actionable insights, Ramirent is now positioned as a more agile, data-driven, and customer-centric leader in the construction equipment rental industry.
BOFOR IMPACT IN COMBINING THE BUSINESS AND TECHNOLOGY
Bofor has been a strategic partner in Ramirent’s transformation toward a unified, customer-centric operating model — delivering end-to-end design, implementation, and continuous innovation across CRM, marketing, and customer service.
Through a structured and collaborative approach, Bofor delivered:
- HOLISTIC BUSINESS DESIGN to align customer engagement strategy with operational goals across all functions.
- CRM PROCESS DESIGN & IMPLEMENTATION, enabling a full "one-customer-view" on a scalable Microsoft-based platform.
- MARKETING PROCESS DESIGN & IMPLEMENTATION, driving personalized, data-driven campaigns and measurable ROI uplift.
- CUSTOMER SERVICE SYSTEM REPLACEMENT, consolidating legacy tools into a single, integrated Microsoft environment for consistent.
- TECH STACK: Dynamics 365 (Sales, Customer Insights, Journeys, Customer Service) | Power Platform | Azure Logic Apps | Microsoft Teams & Outlook.
- RESPONSIVE SERVICE DELIVERY.
All systems are now actively maintained and further developed by the Bofor team, ensuring continuous improvement, user adoption, and alignment with evolving business needs.
KEY SERVICES
Transformation
Customer service
Customer insight
Sales
TANGIBLE OUTCOMES
IMPROVEMENT IN SALES
efficiency through better lead and opportunity management.
INCREASE IN MARKETING ROI
from smarter targeting and automation.
FASTER CUSTOMER SERVICE RESPONSE TIMES
via integrated Customer service platfrom and centralized case handling.
ELIMINATION OF SILOED TOOLS,
significantly reducing complexity and IT overhead.
SIMPLIFIED ARCHITECTURE
lower maintenance spend and quicker innovation cycles
BOTTOM LINE
Ramirent now runs a single, Microsoft‑powered customer engine that accelerates revenue, sharpens marketing and elevates service—while Bofor keeps the platform aligned with tomorrow’s growth priorities
With Bofor as a long-term partner, Ramirent is now equipped with a modern, scalable platform that enables proactive customer engagement, operational efficiency, and sustained competitive advantage.
